Coca‑Cola has launched a ‘Cook by Numbers’ campaign in supermarket and convenience outlets across Ireland and Northern Ireland.
Coca‑Cola understands that we don’t enjoy the everyday anymore. Oftentimes we are too busy making bigger plans and waiting for special occasions to share time with family and friends.
But ultimately, any day can taste special with Coca‑Cola.
The 'Cook by Numbers' campaign aims to bring the 'at home meal' occasion to life with inspiring and simple mid-week meal ideas that allow time-poor shoppers to spend less time cooking and more time enjoying the things that matter.
Cooking is a numbers game!
- Set table for 6.
- Dinner ready in 10.
- Meat and 2 veg.
- Cook at 200ºC.
- Simmer for 5 minutes.
Throughout the year, this campaign will get people cooking and making time to share meals together. With some simple recipes and a dash of inspiration, cooking will be made as easy as 1, 2, 3.
A simple idea: the mid-week evening meal with no fuss. Cooking made easy. Meals that will put a smile on everyone’s face as they try something new together.
'Cook by Numbers' will offer shoppers that little extra confidence, inspiration and guidance in-store, and at home, to master and celebrate mid-week meals!
In store, shoppers will see our point-of-sale showing four numbered meal ideas.
They can free text their preferred meal number to receive a shopping list for that recipe right there on their phone.
By clicking on the link, they will receive the text for the full recipe and method to follow at home. The recipes have been developed by our expert blogger and will be refreshed every quarter.
The in-store activation will also be supported with a new TV ad, experiential, and exclusive customer overlays.
The TV ad airs from the 13th March and runs for six weeks.