About our commitments
We are committed to providing the right products for our consumers and marketing them responsibly, whilst promoting community well-being.
The Coca‑Cola Company announced four key commitments in 2013, which the Coca‑Cola system – of which Coca‑Cola HBC is a part – aims to achieve by 2020.
1. Offer low or no-calorie drink options in every market
To give greater choice, we’re providing more diet, light and zero-calorie drinks in our portfolio.
Across the island of Ireland, we’ve already reformulated many of our drinks to contain less sugar and fewer calories – for example, Sprite and Nestea with Stevia (a herbal sweetener) now contain up to 30 percent fewer calories.
In 2016, we launched the new and improved Coca‑Cola Zero Sugar, which tastes and looks more like Coca‑Cola Classic. This was the most recent step in our strategy to encourage people to choose no sugar options.
With our move to adopt a 'one brand' strategy uniting the four Coca‑Cola brands under one, we have also doubled our media investment in no sugar and calories variants. Read more about our latest 'Taste the Feeling' campaign.
- 17 the number of new or reformulated reduced sugar & calorie drinks launched since 2005
2. Provide transparent nutritional information, featuring calorie information on the front of all our packages
Communicating the calorie values of our products clearly and transparently helps people to make informed choices and to manage their overall energy needs. We make key nutritional information visible on front-of-pack labels on our bottles and cans.
Our local market also introduced colour-coded nutrition labelling system across our cola range in 2015. We also have plans to extend the colour-coded labelling to the full portfolio (excluding water).
3. Help get people moving by supporting physical activity programmes in every country where we do business
Coca‑Cola HBC supports a wide range of sports and fitness activities across the 28 countries in which we operate, working with government agencies, sports and nutrition experts and industry peers. We want to help people of all ages and abilities to reach their physical potential.
Across the island of Ireland, Coca‑Cola's investment helped to introduce and expand public bike schemes across Dublin, Belfast, Cork, Limerick and Galway. There are now more than 2,500 Coca‑Cola Zero branded bikes available for public use across the five cities.
4. Market responsibly, including no advertising to children under 12 anywhere in the world
Honouring the rights of parents and caregivers is a cornerstone of our responsible marketing policy. We respect the role of parents and caregivers to make the appropriate choices for their children by not marketing directly to children under 12.
We do not purchase advertising directly targeted at audiences where more than 35 percent are children under the age of 12, and are working with third-party distributors to adhere to the same commitments.
This policy applies principally to television, radio and print but also to internet and mobile. We are also vehemently opposed to direct commercial activity in primary schools.