Continuing as ‘Official Hydration Partner’ to Leinster, Munster, Connacht and Ulster Rugby, Deep RiverRock will put fans at the heart of the action this season

Deep RiverRock is continuing its commitment to provincial rugby across the island of Ireland, and has announced the renewal of its ‘Official Hydration Partnership’ with Leinster, Munster, Connacht and Ulster Rugby.

Having supported all four provinces for more than three years to date, Deep RiverRock has renewed its partnership to Leinster Rugby for a further year, and has signed an agreement with Munster, Connacht and Ulster Rugby for a further three years.

Through these partnerships, Deep RiverRock will aim to ‘Hydrate with Passion’, bringing its wider ‘Think Straight, HYRDRATE’ message across the island of Ireland. In 2017, there will also be a focus on putting fans at the heart of the action.

Deep RiverRock Sponsorship Manager Robert Crabbe explained, “We are proud to renew our commitment to provincial rugby. We know that hydration is an important part of staying on top of your game, and hope that Deep RiverRock’s investment and hydration support will help to strengthen the teams’ performance.

For the coming season, we plan to leverage our sponsorship to celebrate the provinces’ world-class fans, putting them at the heart of the action. We have a calendar of activity that will reward some of the most dedicated fans with ‘money-can’t-buy’ experiences, exclusive prizes to be won online and in-store, and we will continue to activate fun fan-zones at games and other key events. Deep RiverRock Sponsorship Manager Robert Crabbe

For more information about fan celebrations and prizes, visit the Deep RiverRock Facebook page: www.facebook.com/DeepRiverRock.

2016 saw a number of innovations for the brand portfolio with a move to sugar-free, no calorie flavours. The brand team was also recognised for long-term effectiveness in advertising at the ADFX Awards.

2017 will see further new product developments in addition to an exciting summer promotion