Our water brand Deep RiverRock was celebrated at the coveted ADFX Awards which recognises the most effective advertising campaigns that appear in the Irish market

Deep RiverRock has been recognised for its long-term effectiveness in advertising at the IAPI ADFX Awards held at the InterContinental Hotel Dublin on Thursday evening 22nd September.

Deep RiverRock was one of just two FMCG brands to win in the ‘Long-Term Effectiveness Category’, which covers all sectors and takes into consideration the success of a brand over a longer time frame, rather than measuring the impact of just one campaign.  The awards are based on proof that long-term communications were key to a brand’s success.  

The entry, “How Advertising and Brand Building kept Deep RiverRock Hydrated Over 10 Years”, demonstrated the journey of a collaborative approach between the brand team and agencies, McCannBlue and Mindshare, which ultimately saw Deep RiverRock achieve the number one market share position in Ireland.

Deep RiverRock currently works with agencies McCannBlue and Mindshare Media. The brand team has also previously worked with creative agency Ogilvy & Mather.