With 10 members, our senior management team combines expertise across the areas of finance, sales, marketing, commercial excellence, public affairs and communications, HR, business systems, law, and supply chain operations.
Matthieu Seguin, General Manager
Matthieu Seguin is General Manager of Coca‑Cola HBC Ireland & Northern Ireland, a position he has held since March 2016.
Matthieu joined the Coca‑Cola business in December 2009 as Group International Customer Director. In May 2011, Matthieu was appointed Country Commercial Director for Nigeria.
Prior to that, Matthieu held various commercial roles with Procter & Gamble for almost 18 years, in different geographies across Europe, Middle East & Africa.
He has a passion and commitment for people development and an outstanding track record of business turnaround.
In his spare time, Matthieu enjoys the sounds of a good music playlist, sailing, running, and travelling with his family. A native of Normandy, France, Matthieu is married to Maria. He has 4 children: Charles-Antoine, Justine, Manon, and Maxime.
Mel Drohan, Chief Financial Officer
Mel is responsible for the finance function at Coca‑Cola HBC Ireland and Northern Ireland. He has extensive international finance experience having held a number of senior management positions at GlaxoSmithKline, Flextronics and Kingspan throughout his 16 years’ living in mainland Europe. Before returning to Ireland, Mel worked in regional and country level financial leadership roles with responsibilities across Europe, Turkey, the Middle East and India.
Having worked for Coca‑Cola HBC in Romania and Russia during his early career (1994 – 1999), Mel re-joined the company in 2015 to take up the position of CFO for the island of Ireland.
Mel is married to Lumi and has two children: Emily, aged 11; and Katelyn aged 13.
Martina Lovetinska, Acting Sales Director
Martina joined CCHBC in the Czech Republic in 1995, holding a variety of roles in channel development, market analysis and reporting, marketing and sales. She subsequently moved to Italy to become the Country Trade Marketing Director for CCHBC, before joining the Irish business in July 2015.
For four years, Martina sat on the senior management team as the Marketing Manager for the business, and was appointed acting Sales Director of the island of Ireland in 2019.
Martina is responsible for delivering sustainable growth for Coca‑Cola HBC across the island, in partnership with customers on and off trade. She is focused on fostering a winning mindset among the sales team, developing commercial capabilities and services, and enhancing the business’s route-to-market.
Martina lives in Dublin with her husband Martin, son David and daughter Karolina.
Louise Sullivan, Public Affairs and Communications Director
Louise joined Coca‑Cola HBC Ireland & Northern Ireland in July 2015. As PA&C Function Head, she is responsible for protecting and promoting the reputation of the Coca‑Cola System across the island of Ireland, in partnership with the Coca‑Cola Company. Her key responsibilities include Public Affairs, Issues Management, Community Affairs and Internal Communications.
Prior to joining Coca‑Cola HBC, Louise worked for the Kellogg Company, where she held a number of senior roles including Director, External Communications & Brand PR for the Kellogg Europe operation. She has also worked for Food & Drink Industry Ireland, the principal food & drink trade association in Ireland, where she held several roles, including Head of Consumer Foods.
Louise lives in Dublin with her husband, Derek, and two children, Jack and Ava.
Simon Fitzpatrick, Acting Commercial Excellence Manager
Simon joined Coca‑Cola HBC Ireland and Northern Ireland in 2002 as a Business Developer. He progressed through the commercial function and has held a number of key positions in Field Sales and Key Account Management culminating as Customer Director in 2018. During his tenure as Customer Director, Simon led the Key Account team to Champions League status as part of the GFK customer satisfaction survey for the first time ever in Ireland.
Simon spent one year outside CCHBC as Director of Sales and Marketing for the Irish Football Association where he created the first commercial strategy for football in Northern Ireland.
Simon returned to CCHBC in March 2019, as the acting Commercial Excellence Manager where he will lead embed the company's Revenue Growth Management strategy and continue to drive the business through Advanced Analytics and Category and Consumer Insights.
Simon is married to Helen and has two girls, Sarah and Emma. Spending time with family, a walk and a coffee at the beach on the north coast and watching Tottenham Hotspur would all be ingredients of a perfect day for Simon.
Marina Gaynova, HR Director
Marina has more than 15 years’ experience in the Coca‑Cola System. She joined in 2001 in one of the plants in Russia as a marketing specialist. Soon she moved to HR and held a series of roles in learning and development including L&D Manager for Russia. After that she extended her experience to general HR – first holding the role of HR Business Partner for Support Functions in CCHBC Russia and later moving to the role of HR Manager for Multon and since 2019 HR Director of the island of Ireland.
Marina has a wealth of experience in talent and people development, expertise in managing big, small and matrix teams, as well as affecting significant organisational change.
In her current role, Marina is tasked with strengthening the culture of CCHBC, its people and teams to enable business growth.
Before starting a career in the Coca‑Cola System, Marina was passionate about figure skating. She continues to enjoy living a healthy lifestyle and learns new sports during holidays.
Marina is a mother to a 5 year old daughter.
Milan Topolic, Enterprise Operations Country Manager for Ireland
Milan joined CCHBC Ireland in July 2014 in the role of BSS Leader Supply Chain. During this time, Milan acted as a partner for Supply Chain supporting various new solution implementations, driving the exploitation agenda in process standardization and maximizing systems utilization.
Milan actively participated in the ICSC implementation and Warehouse outsourcing project, ensuring full systems and processess readiness and supporting business users knowledge management.
Milan has over 17 years of experience working for Coca‑Cola HBC, starting his Hellenic career in Croatia. He now lives in Belfast with his wife Antonija and three children Filip, Matej and Nataniel.
Becky Jones, Legal Director and Company Secretary
Becky joined Coca‑Cola HBC Ireland & Northern Ireland in September 2016. As Legal Function Head, she is responsible for maximising commercial opportunities and good corporate governance whilst protecting and managing legal and regulatory risks for the company. Her key responsibilities include ensuring that we operate in a compliant manner across the IOI, supporting contractual negotiations, providing legal advice across the entire business and delivering training on a range of legal topics.
Becky loves to mentor and coach people who she meets as she is passionate about developing and growing people and ideas. She is also regularly invited to speak at external events in Ireland.
Prior to joining Coca‑Cola HBC, Becky worked for Diageo as the Regional Counsel for IOI and a member of the IOI and Europe Legal Leadership Teams. She was also head of the Brand Protection Group and Spirited Women Network and worked closely with the various Ireland based visitor attractions. Prior to Diageo, she worked in private practice as a Senior Associate Solicitor working on a range of corporate and commercial transactions.
Becky lives in County Dublin with her 3 children, Sean, Finnian and Carys.
Clive Wilson, Country ICSC Manager
Clive joined Coca‑Cola HBC Ireland and Northern Ireland in September 2008, holding a number of roles in Procurement before progressing to the Country Logistics Manager role in 2013.
In February 2015 Clive was appointed to the role of Country Supply Chain Services Manager as part of the Integrated Competitive Supply Chain (ICSC) transformation and in May 2017 moved to a Group role, taking the position of Region 3 Planning Director.
Clive returned to the Ireland of Ireland operation in May 2019 as part of a Group restructure, taking up a new role as Country ICSC Manager.
Prior to joining Coca‑Cola HBC, Clive worked in the aerospace, electronics and office furniture industries.
In his current role Clive has overall responsibility for the operational performance and the strategic planning of the Supply Chain function. His key responsibilities include maintaining and improving Customer Service levels, developing talent, and delivering on key projects and new processes which support the business's strategic plan.
Clive is married to Helen and lives in Donaghcloney with his two children Ben and Ruby.