The two flavour variants include Pink Lemonade (Raspberry & Lemon Blossom) and Original Lemonade (Lemon & Lemon Blossom)
This month we have unveiled a new, organic lemonade range for licensed venues and premium cafes, to help licensees maximise on the growing demand for organic and non-alcoholic beverages.
The Honest Lemonade range has two flavour variants, Pink Lemonade and Original Lemonade. Launching in May 2019, the two new variants are made with 12% real fruit juice. The drinks are inspired by homemade recipes; combining organic lemons, lemon blossom and sugar cane, with added raspberry juice in the Pink Lemonade variant. The variants are free from artificial sweeteners and additives and will be available in a 330ml glass bottle; the preferred format for consumers in licensed environments.
Healthier food and drink options are increasingly important to 7 out of 10 Irish consumers. Furthermore, artisan beverages are growing in popularity as health-conscious consumers seek more premium, non-alcoholic offerings for social occasions.
In addition to consumer demand for healthier, more nutritious drinks, almost 40% of Irish consumers now actively try to buy organic products . We recognise this need for great tasting, organic, and nutritious beverages, and we are also striving to enhance consumer experiences for those seeking non-alcoholic drinks when socialising. Martina Lovetinska, Head of Marketing, Coca‑Cola HBC Ireland and Northern Ireland
“The new Honest Lemonade range is perfectly positioned to respond to these evolving consumer needs. Inspired by homemade recipes, Honest Lemonade has the goodness from real fruit juice, a refreshing taste, and is presented in a premium glass pack, which is perfect for all social occasions. The brand is also proud of its organic credentials and is certified by The Soil Association. We look forward to sharing this great new range with our customers and consumers across Ireland this summer.”
Honest was first launched in the US nearly 20 years ago from co-founder Seth Goldman’s kitchen. The brand aims to fill a gap in the market for healthy and flavourful drinks that are not too sweet and can be enjoyed as part of an active and healthy lifestyle. Honest Lemonade joins the Honest Coffee range in Ireland and Northern Ireland.
The launch of the Honest portfolio will be supported by a fully integrated marketing campaign, to include point of sale, social and digital media, PR and targeted sampling.