Diet Coke will celebrate carefree moments with friends this spring, with once-in-a-lifetime weekend breaks for four to be won through the new #BecauseYouCan campaign.

Celebrating the things in life that make you happy is what Diet Coke is all about. 

Now with its new "Because You Can" campaign, the brand is celebrating those carefree moments, helping to bring friends together with the chance to win once-in-a-lifetime trips.

With six amazing destination holidays up for grabs. Diet Coke is giving one lucky winner plus three friends the chance to let loose with trips including a mud mask retreat in Iceland's Blue Lagoon, or a cruise along the beautiful Santorini coast on a private chartered yacht!

Running from the 19th February to 1st April 2018, the full list of weekend breaks includes: 


  • A hot spring spa weekend in Iceland
  • A tandem bike tour weekend in Copenhagen
  • A private yacht party in Santorini
  • A private surf lesson in Jersey
  • A luxury skiing weekend in the French Alps
  • A carefree weekend in a luxury treehouse in London
  • A VIP trip to New York’s Iconic Museum Tour


Diet Coke fans can enter by free texting #becauseyoucan to the promotional number for either NI 80800 or ROI 50015.

Winners will be notified by text, with one winner each week over the six week period.



Short Terms & Conditions

ROI & NI 18+ only. No purchase necessary. Entries via free text 00:00 19/02/2018 - 23:59 01/04/2018. 6 prize packages to be won via weekly draws. Packages consist of a 3-night trip (7 destinations available 1 for 21+ only), 4* B&B for 4 people 18+, incl. return flights, destination transfers only, €500 (or equiv. GBP) to spend. Max 5 entries per day & 20 in total. Max 1 prize per household. See for full T&Cs. Promotion in ROI under licence issued by Saint Vincent De Paul, CHY 6892. Promoter: Coca‑Cola Ireland, Ground Floor, 2 Ballsbridge Park, Ballsbridge, Dublin 4.


©2018 The Coca‑Cola Company. Diet Coke is a registered trademark of The Coca‑Cola Company. All rights reserved.

Full Term's & Conditions

By entering this promotion entrants will be deemed to have accepted, and will be bound by, these terms and conditions and by any other requirements set out in related promotional materials. These terms and conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials.

 Promoter:  Coca‑Cola Ireland, Ground Floor, 2 Ballsbridge Park, Ballsbridge, Dublin 4. No entries should be sent to this address.

 Eligibility to enter


  1. This Promotion is open to Republic of Ireland and Northern Ireland residents aged 18 years and over, excluding employees and their immediate families of Coca‑Cola Company, Coca‑Cola Hellenic, their affiliates, agencies, or anyone else professionally connected with the promotion.


  1. No entries from agents, third parties, organised groups and/or syndicates will be accepted.


  1. Mobile phone, internet and email account required to participate.
  2. A maximum of 5 entries permitted per person per day / 20 entries per person over the full duration of the Promotional Period. Any additional entries will be disqualified.
  3. Maximum 1 prize per household

Promotional Period


  1. This promotion opens 00:00 on 19/02/2018 and closes at 23:59 on 01/04/2018.  


  1. There will be 6 weekly draws from each weeks entries
      • Draw 1 entries between 19/02/2018 and 25/02/2018
      • Draw 2 entries between 26/02/2018 and 04/03/2018
      • Draw 3 entries between 05/03/2018 and 11/03/2018
      • Draw 4 entries between 12/03/2018 and 18/03/2018
      • Draw 5 entries between 19/03/2018 and 25/03/2018
      • Draw 6 entries between 26/03/2018 and 01/04/2018


  1. Any texts received during the relevant week, if valid will be entered into that week’s draw.
  2. After 23:59 on 01/04/2018 entries will be deemed invalid and will not qualify as eligible entries.


 How to enter


  1. No purchase necessary. To enter: text “BECAUSEYOUCAN” to 50015 (for ROI) or 80800 (for NI).  All participants who enter will receive an instant text message response (at no charge) confirming entry into the relevant weekly prize draw.


  1. Participants are advised to take care when entering the key word “becauseyoucan” and text code. Capital letters or lowercase will both be accepted. The Promoter is not responsible for mistypes and incorrect text numbers may be charged at your standard network rate. Only correct entries that have followed the entry instructions on promotional communications or within these terms and conditions will be accepted. For the avoidance of doubt, spelling mistakes will be disqualified. Entries or claims not received, incomplete, illegible or delayed will not be accepted.

Selecting the winner(s)


  1. 1 prize winner will be drawn at random each week over the 6-week promotional period. There will be 6 winners in total.
  2. Winners are drawn each week on a Monday from all valid entries received from the previous week. The final draw will take place on the next working day after the Easter Bank Holiday Monday (i.e. Tuesday)


Week No

Draw Date

Period of draw





26th Feb 2018

From Entries between

19th Feb 2018

25th Feb 2018



5th Mar 2018

From Entries between

26th Feb 2018

4th Mar 2018



12th Mar 2018

From Entries between

5th Mar 2018

11th Mar 2018



19th Mar 2018

From Entries between

12th Mar 2018

18th Mar 2018



26th Mar 2018

From Entries between

19th Mar 2018

25th Mar 2018



3rd Apr 2018

From Entries between

26th Mar 2018

1st Apr 2018




  1. The Promoter has sole and absolute discretion to determine which entries are genuine and therefore eligible to take part in this Promotion.
  1. The winner will be selected at random via an independently audited and verified weekly prize draw selection process from all valid entries. The winner will be contacted via text message to notify them of their win, subject to verification and will be given a unique claim code and free phone number to call to verify their details against the terms and conditions and provide additional information including their name, a valid ROI or NI home address, email address, passport information and additional contact details. Inaccurate information may result in the prize being forfeited. It is recommended that this text message is retained.

The Prize


  1. There is a maximum of 6 prize packages (1 per week) to be won during the Promotional Period.

All packages are for 4 people (at least 2 x 18+ years old) except the New York trip where at least 2 people need to be over 21 and include the following elements:


  • Economy return flights from Dublin or Belfast
  • 3 nights bed and breakfast accommodation (see each option for details)
  • €500 spending money (or equivalent GBP)


Winners can choose from the following prize experiences:


  • A hot spring spa weekend in Iceland
    • Return flights to Iceland, including taxes, fees and one item of checked luggage per person
    • Return private airport transfers from Keflavik Airport to Reykjavik
    • 3 nights’ luxury spa hotel accommodation at Reykjavik, based on sharing two double or twin rooms; daily breakfasts
    • Full-day admission to hotel spa facilities during winners’ stay, including sauna steam rooms, fitness centre, hot tubs and relaxation pool.
    • One-day premium admission to Blue Lagoon, including mud mask, in-water massage treatment, robes, slippers, towels, and one glass of sparkling wine per person
    • One five-course set menu dinner at hotel’s acclaimed Icelandic restaurant, including Diet Coke and service charge.
  • A tandem bike tour in Copenhagen
    • Return flights to Copenhagen, including taxes, fees and one item of checked luggage per person
    • Return private airport transfers in Copenhagen; 3 nights’ design hotel accommodation in Copenhagen, with a five-star rating, based on sharing two double or twin rooms; daily breakfasts
    • Private 2.5-hour tandem bike tour around Copenhagen, led by a professional local guide
    • One three-course set menu dinner with drinks at Copenhagen restaurant, including service charge for four guests
    • One-hour private group photo shoot experience in locations around Copenhagen with professional photographer, including 30 retouched photographs
    • Half-day food tour around Copenhagen, including multiple tastings and local guide
    • 1 x Canon Digital SLR Camera, including secure delivery within Ireland


  • A private yacht party in Santorini
    • Return flights to Santorini, including taxes, fees and one item of checked luggage per person
    • Return private airport transfers in Santorini
    • 3 nights’ hotel accommodation in Santorini, with a five-star rating, based on sharing two double or twin rooms; daily breakfasts
    • Full-day private motor yacht charter on the coast of Santorini, including private skipper, on-board drinks and refreshments, and BBQ lunch
    • One three-course dinner and drinks at a waterfront restaurant in Santorini, up to a maximum value of €55 per person. Offer valid for four guests


  • A private surf lesson in Jersey
  • Return flights to Jersey, including taxes, fees and one item of checked luggage per person
  • Return private airport transfers in Jersey; 3 nights’ hotel accommodation in Jersey, with a five-star rating, based on sharing two double or twin rooms; daily breakfasts
  • Three hours of private surf lessons on the beaches of Jersey, including equipment hire, private instruction and return private transfers
  • Full-day spa experience, including access to spa facilities, 55-minute massage treatment, 25-minute facial treatment, and two-course set menu lunch
  • One eight-course tasting menu dinner with drinks at Michelin Star restaurant in Jersey for four guests
  • Half-day private sailing yacht charter around Jersey, including on-board skipper and refreshments
  • 1 x GoPro 4K Ultra HD Action Camcorder, including secure delivery within Ireland


  • A luxury skiing holiday in the French Alps
  • Return flights to Geneva, including taxes, fees and one item of checked luggage per person
  • Return private airport transfers from Geneva to Chamonix; 3 nights’ hotel accommodation in Chamonix, with a four-star rating, based on sharing a two-bedroom chalet style room; daily breakfasts
  • Three-day ski hire and lift passes, including boots and helmets; 60-minute massage treatment per person at the hotel spa
  • Return ride on the Mont Blanc cable car
  • One six-course tasting menu dinner at a Michelin Star restaurant in Chamonix, including two bottles of house wine to share and service, for four guests


  • A carefree weekend in a luxury treehouse
  • Return flights to London, including taxes, fees and one item of checked luggage per person
  • Return private airport transfers from London to Hampshire
  • 3 nights’ private treehouse accommodation at a five-star hotel in Hampshire, with a private terrace, hot tub and wood burner
  • Daily breakfast delivered to the treehouse
  • One six-course tasting menu dinner with wine pairings at hotel restaurant, including service for four guests


  • A VIP to New York’s Iconic Museum Tour (2 of the group must be >21)
  • Return flights from Dublin or Belfast to New York, including taxes, fees and one item of checked luggage per person
  • Return private airport transfers in New York
  • 3 nights’ hotel accommodation in New York, with a four-star rating, based on sharing two double or twin rooms; daily breakfasts
  • Out-of-hours tour of the Museum of Modern Art in New York, including one-hour guided tour with one of the museum’s art historians
  • Cocktails at a rooftop bar in Manhattan, up to the value of $25 per person

N.B. To take part in this prize package at least 2 of the guests must be 21 years or older. 

  1. Winners can only choose from the 7 different prize packages and locations outlined above.


  1. The prize package is valid for 12 months from initial contact with the prize provider. Once booked, the prize cannot be altered or amended. Prize packages cannot be transferred in to another person’s name.


  1. The Winner and their guests for each 3 night prize package must book their trip within 6 weeks from initial contact with Promoter’s Prize Provider, Element London (“Element”) and travel within 12 months from the date of the initial contact with Element. Trips cannot be transferred or postponed to a later date once booked and must be redeemed within the time period stated.


  1. The Winner and guests are responsible for all expenses not expressly stated in these Terms and Conditions as being included as part of the prize. All other costs and expenses incurred from the holiday including, but not limited to additional travel, transfers, excursions, visas (if applicable), vaccines (if applicable), accommodation, meals and drinks as required, spending money, tips and other gratuities are the Winner’s and their guests own.


  1. There must be a minimum of 4 weeks from when travel is booked to when the Winner and their guests travel. Travel may be restricted during Christmas and the New Year period. The Promoter reserves the right to limit travel when there is a large congress, music concert or major sporting events which could mean the travel package exceeds the price cap set out by the Promoter; Element will always endeavour to find a suitable alternative.
  1. The Winner and their guest must each have a valid passport and have all necessary and relevant visas (if applicable) to travel to the chosen prize destination. Each person’s passport must have an expiry date no less than 6 months ahead of the dates of travel, unless otherwise specified by a pertinent regulation. All passport and visa requirements are the sole responsibility of the relevant Winner/guests.
  2. A valid credit or debit card will be required for security deposit purposes when checking into hotel accommodation


Notification and delivery of the prize


  1. Each weeks winner will receive a text message with a prize reference number and a FREEPHONE prize claim line to contact in order to provide their full name, date of birth, home address, mobile number (this needs to be the same mobile number used to enter the promotion), valid email address that is personal and accessible throughout the promotional period. This text will be sent within 48 hours of each relevant prize draw date.


  1. Winners will have 14 days from the date they have received their winning text message to call and provide their details to ensure verification of their claim, otherwise they will be disqualified and the prize may be forfeited. The Promoter reserves the right to award the prize to a reserve next in line from the original relevant draw. Winners should keep hold of their text message until their win has been verified.
  1. Winners and guests will be required to complete and sign a participation agreement form (PAF), provided by the Promoter (to be returned via email within 14 days of receipt). Within the form Winners and their guests are required to provide their name and address, photocopy of Passport and other details to enable the Promoter to check and verify their prize entitlement as a precondition for participating in the prize they have won. It is the responsibility of the Winner to ensure that they and their guests sign and return their participation agreement forms. Failure to return signed participation agreement forms may result in the Winner and/or guests forfeiting their prize.


  1. Winners will be put in direct touch with Element to finalise their holiday booking. Full trip details including airline tickets (if required), destination transfer information and hotel booking confirmation will be sent in accordance with the contact details as confirmed with Element.


  1. Travel insurance is not included as part of the prize packages, however Winners and their guests are advised to purchase or review their existing policies in advance of travelling to ensure additional factors such as previous and current medical conditions or treatment, age, locations and activities are considered thus they are covered for their chosen prize package.


Travel Terms

  1. Airline ticket holders will be subject to Terms and Conditions of Ticket Purchase via the chosen airline company. Please check the airline company’s website for more details.
  2. The prize package must be taken as a whole, flights and hotels cannot be redeemed separately. The Winner and their guests must travel together on the same flight to the prize destination and stay in the same hotel.


  1. Ticket holders have responsibility for all tickets in their possession. Removing any part of, altering or defacing an airline ticket may result in you being refused to travel. Once in possession of the ticket holder, neither the Promoter, any of the Coca‑Cola Company, Coca‑Cola Hellenic nor the airline you are flying with shall not be liable to compensate for lost, stolen, forgotten or subsequently damaged tickets. It is not possible to issue duplicate and/or replacement tickets.


  1. Obtaining visas or entry documentation (where applicable) are the sole responsibility of the Winner and their guests.


  1. It is the Winner’s responsibility to obtain travel insurance in advance of travelling.


  1. Any 3-night prize package obtained in breach of these Terms and Conditions shall be void and all rights conferred or evidenced by such ticket shall be nullified.


  1. Except where prohibited by law, acceptance of any prize shall constitute and signify Winner’s agreement and consent that, any Coca‑Cola company, Coca‑Cola Hellenic, their affiliates, agencies, or anyone else professionally connected with the promotion may use Winner’s and/or guest name, likeness, photograph, voice, opinions and/or hometown and state, biographical information for PR and social opportunities.


  1. All Winners agree to take part in any reasonable publicity without further recompense.
  2. The Promoter reserves the right to add more prizes into the main promotion by way of a draw. Winners only will be notified in line within these Terms and Conditions.
  3. At least two travellers must be aged 18 or over. For the New York trip only, at least two out of the four travellers must be aged 21 or over.


  1. The Winner will receive no fees in relation to their entry into this promotion. All costs incurred by obtaining time off of work or study to take part in the promotion are the responsibility of the Winner. The Promoter accepts no responsibility for any costs incurred.
  2. The Winner and their guests, must not have any limitations upon their ability or rights to travel to and from Islands of Ireland. The right to refuse entry to the holiday destination country at the point of entry of your prize is held by Passport control and the country’s authorities. The Promoter is not responsible for ensuring the Winner or their guest’s ability to travel and is not responsible for any costs incurred should entry be refused by Passport control or the country’s authorities.
  3. Winners and guests take full responsibility for any risks associated with traveling to and from NI and ROI. Winners and guests must take into account any travel advice from the relevant government to ascertain if there are any issues with potential travel and the Promoter and Element will try and assist with suitable alternatives should there be major concerns. So whilst they can advise and recommend, neither the Promoter nor Element is responsible for any loss or damage incurred by the Winner or guests that arises from them not following relevant government travel advice.


  1. The Promoter is not responsible or liable for any loss or damage incurred by a Winner or their guests should they be unable to redeem their prize due to a government travel warning. The Promoter will not substitute any alternate prize or cash equivalent where a Winner or their guests fail to redeem a prize for any reason.



  1. Prizes are non-transferable and cannot be sold or auctioned. Any person found in breach of this term will be disqualified from participating. 


  1. No cash or other alternative gift available in whole or in part, except in the event of circumstances outside the reasonable control of the Promoter; the Promoter reserves the right to offer a suitable alternative of equal or greater value. Unless otherwise agreed in writing by the Promoter, the prize will only be awarded directly to the winner.


  1. The Promoter and its agents will only use personal information supplied by entrants to this promotion for the purposes of administering this promotion, unless consent is received to use such information for any other purpose. 


  1. The Promoter reserves the right to verify all entries and the winners and to refuse to award a prize or withdraw prize entitlement and/or refuse further participation in the promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of this promotion’s entry requirements or otherwise where a participant has gained unfair advantage in participating in the promotion or won using fraudulent means.


  1. All potential Winners are subject to verification of eligibility and compliance with these Terms and Conditions and could still post qualification be disqualified as the Promoter reserves the right to verify all Winners and guests will meet necessary standards and not cause the brand embarrassment by the individual or their guest. Part of this process may include questions during the claim process and a review of personal information sourced from data available in the public domain.
  1. The Promoter's decision is final in all matters pertaining to the promotion.


  1. For a list of full names and counties of winners’ requests should be made by post to the following address: Diet Coke ‘Because You Can’ Promotion, Haygarth, 28-31 Wimbledon High street, London, SW19 5BY


  1. Winners may be required to take part in publicity relating to this promotion and in all events, agree to the publication of their full names and counties.


  1. Incomplete, illegible, corrupted entries or those which are otherwise not in accordance with these terms and conditions will not be valid. The Promoter accepts no responsibility for failure to receive an entry where such failure is due to circumstances outside the Promoter’s control.


  1. The Promoter may at its absolute discretion disqualify any participant found to be tampering with the entry process or operation of the website or to be acting in any manner disruptive to the promotion.


  1. In the event of circumstances outside the reasonable control of the Promoter, or otherwise where fraud, abuse, and/or an error (human, mobile or computer) affects or could affect the proper operation of this promotion or the awarding of prizes, and only where circumstances make this unavoidable, the Promoter reserves the right to cancel or amend the promotion or these terms and conditions , at any stage, but will always endeavour to minimize the effect to participants in order to avoid undue disappointment.


  1. Sometimes, through reasons outside of the Promoter’s control, the website (as with any website) may not be accessible. The Promoter cannot guarantee continuous, uninterrupted access to the website. No responsibility will be accepted for any difficulties in entering, claiming or any entries/claims delayed or corrupted.


  1. To the extent permitted by law, the Promoter accepts no liability for any damage, loss or injury suffered due to entering this promotion or taking up a prize.


  1. Limitations of liability: insofar as permitted by law, neither the Promoter nor the promotional parties assume any responsibility or liability for:-
  1. Any incorrect or inaccurate entry, or for any faulty, incorrect, failed, erroneous or failed electronic data transmissions;
  2. Communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of this promotion causing delays or disruption;
  • Inaccessibility or unavailability of the internet or the website or any combination thereof; and
  1. Any injury or damage to participants or to any other person’s computer which may be related to or resulting from any attempt to participate in the promotion.


  1. Entrant’s personal data will be integrated into the Coca‑Cola database and will be shared with Element London 5 Morie Street, London, SW18 1SL, (ATOL 10207/ABTA Y2441), in order to fulfil the winners’ prize, but will not be used for any other purpose without authorization, except as mentioned in Section 30 above. Entrants may access their personal data at any time, have it removed or modified on request to consumer services: 1800 317318 (ROI) or 0800 317318 (NI).


  1. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these terms and conditions and the remaining clauses shall survive and remain in full force and effect.


  1. In the ROI this Promotion is conducted pursuant to a Lottery License granted to Saint Vincent De Paul, CHY 6892 under the District Court area of Dublin Metropolitan.


  1. These terms and conditions are governed by the laws of relevant country. The local courts will have exclusive jurisdiction over any and all disputes arising out of, relating to or concerning these Terms.