The brand will also delight shoppers with Santa Claus front-of-pack and popular 4-pack premium glass range
Coca‑Cola will launch the festive season for the nation once again with its much loved ‘Holidays are coming’ TV ad broadcasting across screens from the end of November. The ad, which first aired in 1995, marks the start of the season for so many and will stir up the nostalgia and magic of the Christmas season.
The ‘Holidays are Coming’ Christmas Truck has itself become an iconic symbol of Christmas and will also take to the road for its annual tour of the country this December. A visit to see Coca‑Cola Christmas Truck has become a firm favourite for families, and it will make its merry way around up to 10 stops across the island, two of which will be in Northern Ireland. More information on the dates and locations please click Here.
As premier sponsor of the popular Christmas FM radio station, Coca‑Cola will also keep the magic alive across airwaves throughout the season. The brand will also be visible on highways and byways, as an entire fleet of Air Coaches are set to be branded with Coca‑Cola’s Christmas cheer, bringing some festive fun to those arriving home for the season.
Coca‑Cola will also respond to shopper needs for more premium experiences at home with its 4-pack glass, which is continuing to grow in importance within the range. The glass pack delivers a unique offering for those socialising or hosting friends and family at home, while helping to drive incremental revenue for retailers. The 4-packs will be available in Coca‑Cola, Coca‑Cola zero sugar and Diet Coke and shoppers will be gifted with a free bottle opener or Coca‑Cola Christmas glass with every purchase.
Christmas is an immensely important time for shoppers and retailers alike, and we are so proud that Coca‑Cola remains a cornerstone of the season, igniting a sense of joy and happiness in so many. Paul Diver, National Account Manager (Convenience), Coca‑Cola HBC Ireland and Northern Ireland
Coca‑Cola original taste is the biggest soft drink brand at Christmas with sales of €26 million during last year’s season. The whole Coca‑Cola range contributed to 23 percent of the total ‘non-alcoholic ready-to-drink’ category in 2017, with sales of over €48 million and 9.3 percent growth compared to the previous year.