The newest addition to the Coca‑Cola HBC's portfolio in Ireland and Northern Ireland
Coca‑Cola HBC Ireland and Northern Ireland will expand its portfolio with the addition of Coca‑Cola Energy to its portfolio, the first energy drink to be introduced under the Coca‑Cola brand.
With a great Coca‑Cola taste and feeling that people already know and love, Coca‑Cola Energy features caffeine from naturally-derived sources, guarana extracts, B vitamins and no taurine. It is available in 250ml cans and in two variants - with and without sugar.
The energy segment continues to grow ahead of the non-alcoholic ready-to-drink market in Ireland; growing 14.8% in value and worth €103 million in 2018. Coca‑Cola Energy is well-positioned to capture this growth trajectory for retailers, marrying the much-loved Coca‑Cola brand, with the added energy that consumers seek.
Coca‑Cola Energy includes ingredients from naturally-derived sources and a delicious and refreshing taste of Coca‑Cola. We kept these two qualities at the heart of how we developed the recipe and are proud to offer it under the Coca‑Cola brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy lives. Petre Sandru, Country Manager, Coca‑Cola Ireland
Our strategy is to offer our customers and consumer a wide range of drinks to meet different lifestyles and occasions. Coca‑Cola Energy is a great example of that. We’re launching Coca‑Cola Energy with and without sugar and we’ll continue to expand and diversify our range of products to respond to evolving consumer needs. Matthieu Seguin, General Manager, Coca‑Cola HBC Ireland & Northern Ireland
The new drink features a distinct visual identity and will be supported by an integrated marketing campaign.
The new drink is aimed at young adults (18-35) and will be promoted in line with Coca‑Cola’s responsible marketing guidelines.
Evolving portfolio of brands:
The launch is the latest from the Coca‑Cola system in Ireland, as it continues to evolve the range of drinks it offers. Recent additions to the portfolio include Fuzetea, Adez, and Smartwater.