Fruice's new juice drinks offer nutritional refreshment with added vitamins, 24% Juice content and just 71 calories or less per 330ml pack. The new range compliments the recent rebrand and extension with Orange & Mango juice
Building upon Fruice’s new look and feel, the popular juice brand has launched a new juice drinks range of ‘Fruice Fusions’. Offering refreshing new tongue tingling, flavours, the new range sees three exciting variants launched into market from the end of May 2017.
The new Fruit Fusions include:
- Tropical, a blend of mango, guava, passionfruit, apricot and orange;
- Orchard, a blend of apple, berries and red grape; and
- Berry, a blackberry, blueberry and grape fusion.
The unique juice drinks offer a nutritional boost with 24 percent juice content in each variant, and added vitamins C, B6, B12 and D. These essential vitamins help to reduce tiredness and maintain normal bones. They also contribute to the normal function of the immune system and metabolism.*
With less than 5g of sugar per 100ml, each 330ml pack contains 71 calories or less.
Packaged in a vibrant, youthful PET bottle, the fun design jumps off shelf, complimenting the existing juice range.
The Fruice Fusions range is the latest evolution of the Fruice brand, following a recent rebrand to a more modern and stylish look.
With earthy colours and an artisan feel adopted across the packs, the new logo also highlights Fruice’s contribution to health. ‘Your daily delivery of vitamin C’ messaging, now synonymous with the Fruice brand, is reinforced with a pop of colour on the ‘C’.
Fruice Orange and Mango juice is also launched to complement its 100% juice offerings. Each 330ml pack also offers a source of vitamin C – almost three quarters (73%) of Nutrient Reference Value.
Speaking about the Fruice journey, marketing manager Shane McQuaid explains, “A consumer favourite for more than 25 years, our core product Fruice 330ml continues to perform well year-to-date, with 4.5% volume growth ahead of the market*.
“Capitalising on this ongoing success, it is the perfect time to invest further into our brand and this begins with our new simple yet stylish logo and pack design.
“We are also hugely excited to launch the Fruice Fusions range. The still juice drinks sector is valued at €15.2m across the island of Ireland**, and with our exciting new flavour fusions with health benefits, we are ready to respond to the health-conscious consumer.”
Fruice Fusions offers an affordable price point of RRP €1.45 | £1.10.
*Drink Fruice Fusions drinks as part of a varied, balanced diet and healthy lifestyle.
**Source: Nielsen IOI Juice Report Oct ’16 **Nielsen IOI Juice & Still Drinks Report Oct ’16
*** Source: Nielsen Oct ’16 Impulse still Drinks under 25%