2017 sees innovation across the Schweppes range to capitalise on the growth of the mixers category across the island of Ireland.
With the ‘mixers’ category having grown 18% year on year across the island of Ireland, and now worth €15.7million* ,the classic mixers range Schweppes is primed for further growth with a number of exciting brand and pack developments planned.
As the brand leader, delivering 54% of the category value*, the iconic "Schweppes" name comes from its founder, Jacob Schweppe, who was the first person to discover how carbonated water could be stored in bottles. The first Schweppes Lemonade was created in 1835 and refreshes consumers to this day, with an expanding range including Soda Water, Indian Tonic Water, Slimline Tonic, Bitter Lemon and Ginger Ale.
The legendary Schweppes’ tonic remains the signature taste of the brand with its delicate balance of bitterness, acidity and citric sweetness. The tonic only uses natural flavourings and contains the highest quality ingredients including quinine from cinchona bark.
2017 sees a year innovation for the brand, with the launch of a 4-pack 200ml glass range in Schweppes Classic Tonic for the grocery channel.
The classic mixer will further make an impact in-store with the launch of a new look planned for October. The new modern pack design will be seen across all grocery skus to include the 1litre pack, the 12 x 150ml mini-can multipack and the new 4-pack glass.
Schweppes Classic Tonic will be further brought life with an added value promotion which sees the popular ‘Balloon Glasses’ available to consumers with the purchase of the 4 pack.
This is just the start of the investment in the brand, with an integrated marketing plan also underway. For the first time in many years, the brand is benefitting from above the line investment to include TV, out-of-home, digital and social media marketing.
Eimhear Daly, Brand Manager, Coca‑Cola Ireland explains, “This is just the start of an exciting new chapter for Schweppes that continues to have an extremely loyal consumer base. However, Schweppes drinkers are continuing to look for new flavours and innovations from their favourite brand. There are further plans in place for the coming months that will see unique flavour extensions of the core range and the development of a more premium mixer offering appealing to current and new Schweppes drinkers. This will be supported by a significant marketing campaign to promote the new products.”
Donna Chesters, Channel Manager, Coca‑Cola HBC Ireland and Northern Ireland added, “With the continued growth in the mixers category and the rise of premium spirits, Schweppes is well placed to capture this incremental revenue for our retail partners. We look forward to sharing more news with customers soon.”
* Nielson Value Sales Total NARTD, IOI May 2017