Coca‑Cola Zero Sugar, a new and improved sugar-free Coca‑Cola which will replace Coca‑Cola Zero. The drink will taste and look even more like the original Coca‑Cola, but without sugar.
Coca‑Cola Zero Sugar is the next step in the company’s strategy to help people reduce their sugar intake, and will be available from the end of June. It’s the result of years of innovation and recipe development and will replace Coca‑Cola Zero, which was launched in 2006.
As well as the improved taste, Coca‑Cola Zero Sugar has a new name and new look, to make it even clearer that the drink is sugar-free. This move comes in response to research from last year, which showed that five in ten people didn’t know that Coca‑Cola Zero contained no sugar.
The new packaging design will be in line with the company’s ‘One Brand’ marketing strategy, and will feature the Coca‑Cola red disc to encourage people who love the taste of the 130-year-old original to give the zero sugar version a try.