Ireland’s Number One Stimulant Energy Brand brings Innovation to the On-Trade
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Current Site: Ireland and Northern Ireland
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Current Site: Ireland and Northern Ireland
Ireland’s Number One Stimulant Energy Brand brings Innovation to the On-Trade
Ireland’s top stimulant energy brand, Monster Energy, is introducing a new 250ml range - exclusive to the Licenced Trade - to support its on-trade partners to increase sales and transactions.
Understanding the on-trade’s need to achieve a fast and profitable recovery post-lockdown, Monster Energy is introducing its top selling SKUs in a more premium pack size to support growth. Monster Original Green; Monster Ultra – its sugar free variant; and Monster Mango Loco – a juiced energy drink will be available to on-trade outlets from July 2021.
Monster Energy is a powerful energy brand that has gone from strength to strength across Ireland and Northern Ireland. It continues to drive the growth of the already successful energy category, outperforming the overall category monthly.
In Ireland this year, the brand has experienced +44% Value Growth vs 2020 - achieving its highest-ever value share in April 2021, at 29.5%. *
Understanding that 4 out of 10 regular energy drink consumers want to try new flavours, the success of the brand is driven by new product innovation, the capture of new consumption occasions, and the continued explosion of the Zero Sugar ‘Ultra’ range & ‘Juice’ Range into the energy category.
Indeed, within the growing segment of Zero Sugar, Monster Ultra White is the clear number-one, delivering over €5.5 million in value to the Energy category in the last year with a growth of 37.7% over the last 13 weeks versus prior year.
Monster Mango Loco is also the number one SKU within the Juiced Energy segment, delivering over €5.2 million in value to the category. It has grown 61.6% over the last 13 weeks vs the same period the previous year.
It’s our commitment to support our customers to achieve a fast and profitable recovery following the pandemic.
Conor Chase Shopper Marketing Manager for Monster Energy
“With the exponential growth of the Monster brand across the island, we believe that now is the right time to introduce our 250ml range to the on-trade, to support our customers to increase sales and transactions.”
To stock up on the new range, contact your local Coca-Cola HBC sales representative or our Customer Service Centre on ROI 1890 26 22 26 | NI 028 9262 0520 | [email protected].
Visit ie.Coca-ColaHellenic.com for more information.