Topo Chico Hard Seltzer launched in Ireland and Northern Ireland

Coca-Cola Ireland today announced that it will launch its new Topo Chico Hard Seltzer in Ireland and Northern Ireland. 

Developed by a team of company experts from around the world and launched in Latin America in September this year, Topo Chico Hard Seltzer is a sparkling water with alcohol and natural flavours. 

The new drink is inspired by the 125-year old Topo Chico sparkling mineral water brand, which has long been a popular mixer for bartenders and mixologists in the US and Latin America. Topo Chico Hard Seltzer moves this longstanding brand into the dynamic hard seltzer beverage category, which continues to grow in popularity with more and more consumers. 

Topo Chico Hard Seltzer in Ireland and Northern Ireland will be available in 330ml sleek aluminum cans in three flavours: Tangy Lemon Lime, Tropical Mango and Cherry Acai. Each flavour is gluten-free, has 96 calories, two grams of sugar and 4.7 percent alcohol by volume (ABV). 

Topo Chico will be available in select grocery outlets in Ireland and independent off licences in the Republic of Ireland and Northern Ireland from mid-November and will expand to all off-trade outlets in early 2021.

Coca-Cola remains committed to developing a diverse portfolio of brands that respond to different consumer expectations and need-states as a total beverage company. Over the last ten years in Ireland, Coca-Cola has launched more than 40 new drinks to suit varying needs and lifestyles. Recent innovations include Glaceau Smartwater, Fuzetea, Schweppes Elderflower Tonic, Coca-Cola Energy, with and without sugar, and, most recently Costa Coffee; now offered in a range of formats including roast and ground beans, pods, and ready-to-drink variants.  

Topo Chico Hard Seltzer packaging marries the rich history of the Topo Chico brand with bold, new accents. The packaging features a new logo with a signature yellow stripe and festive colours that highlight its different flavours. The launch will be supported by an integrated marketing campaign focused on digital channels.

Topo Chico Hard Seltzer will launch with the support of significant above-the-line investment to include TV, out-of-home, digital and social media activations. Responsible marketing will be a cornerstone of all activities.

All marketing activity will uphold the principles of The Coca-Cola Company’s Global Responsible Alcohol Marketing Policy (‘Policy’).This has been developed to ensure that we grow our alcohol brands in a responsible, sustainable way, including that our marketing does not appeal to people under the legal purchase age (LPA).