Launched with an investment of €500,000 including significant outdoor and online media promotion the expansion of Fuzetea into new markets demonstrates our strategy to move quickly to offer consumers more choice, by introducing a succession of great tasting new category drinks.
Fuzetea is a unique fusion of tea extracts, fruit flavours and botanicals which deliver a fresh, contemporary taste, offering a refreshing alternative within the iced tea category. It initially launched in 2012 in 14 international markets and saw accelerated growth to billion-dollar status in less than three years.
Two new blends are now available on the Irish market: Fuzetea Peach with a touch of hisbiscus and Fuzetea Lemon with Lemongrass.
The tea extracts in Fuzetea come from 100% sustainably sourced tea leaves. Fuzetea is also reduced in calories, and is sweetened with natural sugar and stevia extract in response to consumers’ increasing demands for different products.