Our commitments

About our commitments

We are committed to providing the right products for our consumers and marketing them responsibly, whilst promoting community well-being.

The Coca‑Cola Company announced four key commitments in 2013, which the Coca‑Cola system – of which Coca‑Cola HBC is a part – aims to achieve by 2020.

1. Offer low or no-calorie drink options in every market

To give greater choice, we’re providing more diet, light and zero-calorie drinks in our portfolio.

Across the island of Ireland, we’ve already reformulated many of our drinks to contain less sugar and fewer calories – for example, Sprite and Nestea with Stevia (a herbal sweetener) now contain up to 30 percent fewer calories.

In 2016, we launched the new and improved Coca‑Cola Zero Sugar, which tastes and looks more like Coca‑Cola Classic. This was the most recent step in our strategy to encourage people to choose no sugar options. 

With our move to adopt a 'one brand' strategy uniting the four Coca‑Cola brands under one, we have also doubled our media investment in no sugar and calories variants.

28

the number of new or reformulated reduced

sugar & calorie drinks launched since 2005

24 May 2019, Mandatory Credit ©Press Eye/Darren Kidd

 NEWS RELEASE

DEEP RIVERROCK LAUNCHES ITS FIRST 100% RECYCLED BOTTLE
 
Pictured: Mark Haughey, Coca-Cola HBC Plant Manager pictured at the launch of Deep RiverRockâ  s 100% Recycled Bottle range at the Coca-Cola HBC Ireland and Northern Ireland Knockmore Hill Plant in Lisburn, Co. Antrim.

DEEP RIVERROCK LAUNCHES ITS FIRST 100% RECYCLED BOTTLE 

NORTHERN IRELAND ENVIRONMENT AGENCY WELCOMES THE MOVE FROM DEEP RIVERROCK; THE FIRST MAJOR WATER BRAND IN THE REGION TO MOVE TO 100% RECYCLED PET

Proud Northern Irish water brand, Deep RiverRock announced today that every bottle within its PET portfolio will be made from 100% recycled PET plastic from June 2019. The move sees Deep RiverRock become the first major water brand distributing across the island of Ireland to produce a 100% recycled bottle. 

As all Deep RiverRock bottles are already 100% recyclable, this new development truly supports the brandâ  s commitment to protecting the environment and to play a value-adding role in communities.

Deep RiverRockâ  s investment in recycled PET supports a circular economy, keeping resources in use for as long as possible. Recycled PET bottles are also one of the lowest carbon-dense packaging types to produce within the beverage sector.

When recycled correctly, PET bottles can, and should, have a longer life span and Deep RiverRock is committed to encouraging consumers to recycle all PET bottles. In a bold statement, Deep RiverRock will â  recycleâ   its logo on all bottles with an impactful â  100% Recycled Bottleâ   message front-of-pack. The move aims to inspire more responsible disposal of waste and greater recycling among consumers. It is supported by recycling messages which have already been integrated on the bottle cap and across its TV advertising. 

ENDS

To find out more about Coca-Cola HBC Ireland and Northern Irelandâ  s wider sustainability strategy, in partnership with The Coca-Cola Company, visit ie.coca-

2. Provide transparent nutritional information, featuring calorie information on the front of all our packages

Communicating the calorie values of our products clearly and transparently helps people to make informed choices and to manage their overall energy needs. We make key nutritional information visible on front-of-pack labels on our bottles and cans.

Our local market also introduced colour-coded nutrition labelling system across our cola range in 2015. We also have plans to extend the colour-coded labelling to the full portfolio (excluding water).

3. Help get people moving by supporting physical activity programmes in every country where we do business

Coca‑Cola HBC supports a wide range of sports and fitness activities across the 28 countries in which we operate, working with government agencies, sports and nutrition experts and industry peers. We want to help people of all ages and abilities to reach their physical potential.

4. Market responsibly, including no advertising to children under 12 anywhere in the world 

Honouring the rights of parents and caregivers is a cornerstone of our responsible marketing policy. We respect the role of parents and caregivers to make the appropriate choices for their children by not marketing directly to children under 12.

We do not purchase advertising directly targeted at audiences where more than 35 percent are children under the age of 12, and are working with third-party distributors to adhere to the same commitments.

This policy applies principally to television, radio and print but also to internet and mobile. We are also vehemently opposed to direct commercial activity in primary schools.

Read more about our responsible marketing policy here.

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