Yes we can! Coca‑Cola employees from across the island achieve Guinness World Records Title for the most cans crushed by a group simultaneously.

A record-breaking 463 Coca‑Cola employees from across the island came together on Thursday 17th January at the Waterfront Hotel Belfast, succeeding in their Guinness World Records title for the most cans crushed by a group simultaneously. 

The employees, consisting of both Coca‑Cola Hellenic Bottling Company and Coca‑Cola Ireland, were in Belfast for their annual company conference.

An estimated 1,500 cans were crushed under foot by the employees in 30 seconds, achieving a record that had never previously been set in the world. 

The cans will be returned to the company’s factory in Knockmore Hill, Lisburn before being sent to be recycled into new cans.

I’m thrilled to be in Belfast today and succeed in our attempt to break a Guinness World Records title! Our employees have come together to demonstrate what true team spirit can achieve. It also marks the start of our 80th year operating in Northern Ireland, and with this great team of people, I’m confident our best days are yet to come! Matthieu Seguin, General Manager, Coca‑Cola HBC Ireland and Northern