The campaign will once again offer free soft drinks to those drivers who stay sober to ensure loved ones get home safely throughout the festive period
Coca‑Cola HBC Ireland and Northern Ireland has announced plans for its 14th annual Designated Driver campaign, encouraging the nation to give the ‘Gift of a Lift’ this Christmas to help keep our roads safe and alcohol-free.
The award-winning campaign that gives free soft drinks, water or juice to designated drivers will go live from 1st December, with a number of social media influencers lending their support for the 2018 campaign.
Bloggers Niamh O’Sullivan, Conor Ryan, and Cool FM presenter Rebecca McKinney are among the online influencers who will help to generate awareness of the importance and generosity of the unsung heroes who keeping our roads safe at Christmas. The influencers will take their turn as Designated Driver for a night over the festive period and will also shine a light on their friends or loved ones who go the extra mile to return the favour.
Our business takes immense pride in supporting road safety throughout the Christmas season. We are delighted to continue our support for designated driver by providing free soft drinks from our range those who go the extra mile to ensure their loved ones get home safely. General Manager, Coca‑Cola HBC Ireland & Northern Ireland
"We are delighted to support this very worthwhile campaign again this year. When we launched the police winter drink drive operation on Friday, we appealed to people going out to enjoy the festivities to put as much effort into planning how to get home safely, as they do planning their night out. Book a taxi, take a bus or have a designated driver who can avail of this excellent initiative, but Never, EVER drink and drive. I do not want officers knocking on doors at any time of the year, but especially over Christmas and the New Year, to tell a family that a loved one has been killed or seriously injured because someone decided to drive after drinking Inspector Rosie Leech, Police Service Northern Ireland
In the Republic of Ireland, the Designated Driver campaign is supported by An Garda Síochána, the Road Safety Authority and Drinkaware. It is also backed by the Licensed Vintners Association, the Vintners Federation of Ireland, the Restaurants Association of Ireland, and the Irish Hotels Federation. In Northern Ireland, the campaign is supported by the PSNI, Hospitality Ulster and the NI Hotel Federation.
In Northern Ireland, the campaign is supported by the Department of Infrastructure, Police Service of Northern Ireland, Hospitality Ulster and the Northern Irish Hotel Federation.
Over the past 14 years, Coca‑Cola HBC Ireland and Northern Ireland has invested approximately €7 million in the campaign to help promote road safety during the Christmas period.