Coca‑Cola Zero Sugar is now available in all cinemas throughout the country that are contracted to Coca‑Cola HBC Ireland & Northern Ireland. Coca‑Cola Zero Sugar will also be available in 90% of away from home outlets by the beginning of April.
The increased availability of Coca‑Cola Zero Sugar coincides with the introduction of the Government’s tax on sugar-sweetened soft drinks which is scheduled to come into effect from 6th April 2018.
As a direct result of the government tax, the price per litre of Coca‑Cola Classic will increase from that date, but the no sugar options in the Coca‑Cola range; Coca‑Cola Zero Sugar and Diet Coke are not affected by the new tax.
In line with our ongoing efforts to respond to consumer’s changing tastes and demand, the we will continue our focus on our ‘Hero Zero’ marketing strategy, which makes low and no sugar variants the easier choice for consumers. These variants, which are tax exempt, will also offer greater value for wholesalers, retailers and consumers from April 2018.
Currently 43% of all cola sold by Coca‑Cola HBC Ireland and Northern Ireland has no sugar and the company envisages that this will increase to greater than 55% by 2020. In addition to a continued marketing drive behind the no-sugar drink, this ambition will be achieved through the increase in distribution of Coca‑Cola Zero Sugar across all ‘away-from-home’ outlets, including cinema, quick service restaurants, cafes, at-work, and licensed outlets.
Thanks to these efforts, 90% of all ‘away-from-home’ outlets serviced by Coca‑Cola HBC Ireland and Northern Ireland will stock the no sugar cola by April 2018. Furthermore, Coca‑Cola Zero Sugar is now available in 100% of all cinema outlets contracted by the company.
- 43% of all cola we sell has no sugar
- 90% of our 'away-from-home' outlets stock Coca‑Cola Zero Sugar
- 100% of cinemas contracted to us has Coca‑Cola Zero Sugar
To keep Coca‑Cola Zero Sugar top of mind for consumers and to encourage greater trial of the fastest growing zero sugar drink, all point-of-sale materials including menu boards, ‘meal deal’ imagery and cinema cup will transition to Coca‑Cola Zero Sugar imagery.
In line with our overall strategy, we are increasing the marketing and availability of Coca‑Cola Zero Sugar across ‘away-from-home’ outlets. The increased availability of Coca‑Cola Zero Sugar coincides with the introduction of the Government’s tax on sugar-sweetened soft drinks which will come into effect in April 2018. Matthieu Seguin, General Manager, Coca‑Cola HBC Ireland and Northern Ireland
“We believe that our approach will meet the needs of our consumers, helping them to manage their sugar intake with greater choice in ‘zero sugar’ options. As these drinks are also exempt from the soft drinks levy, they will also offer greater value for consumers," Matthieu concludes.
More information about 'away-from-home' outlets
Coca‑Cola Zero Sugar in Cinema
Coca‑Cola Zero Sugar is now available in 100% of cinema outlets in contract with Coca‑Cola HBC Ireland and Northern Ireland.
The zero sugar cola, which is closer in look and taste to Coca‑Cola Classic, was introduced to almost 100 cinemas across the island of Ireland in the last three years.
Over the coming months, all cinemas will begin to feature Coca‑Cola Zero Sugar in combo deal imagery, and Coca‑Cola HBC also plans to introduce ‘Coca‑Cola Zero Sugar cup’ across all outlets by the end of 2018 in partnership with cinema chains.
Coca‑Cola Zero Sugar in Quick Service Restaurants and ‘Take-Away’ outlets
In line with the ‘Hero Zero’ marketing approach, all quick service restaurants across the island, will be encouraged to lead with Cola-Cola Zero Sugar in all menu boards at point-of-purchase in outlet.
1.25litre share-packs in Coca‑Cola, Diet Coke, Coca‑Cola Zero Sugar, Fanta and Sprite. will also continue to be made available to all food delivery services.