Our award-winning road-safety campaign rewards safety-conscious Designated Drivers with a ‘Coketail’ or two drinks from the Coca‑Cola range
Coca‑Cola HBC Ireland and Northern Ireland has launched its 13th annual Designated Driver campaign with Ulster and Ireland rugby star Craig Gilroy and 2017 All-Ireland Football and Hurling finalists and rivals, Dublin’s Paul Flynn; Mayo’s Aidan O’Shea; Galway’s Gearoid McInerney, and Waterford’s Austin Gleeson.
The aim of the 2017 Designated Driver campaign is to encourage people across the island of Ireland to give the ‘Gift of a Lift’ to friends and loved-ones this Christmas, by staying sober on nights out to ensure they get home safely.
The campaign enjoys the partnership and support of many Government and industry trade bodies including An Garda Síochána, the Road Safety Authority and Drinkaware. It is also backed by the Licensed Vintners Association, the Vintners Federation of Ireland, the Restaurants Association of Ireland, and the Irish Hotels Federation. In Northern Ireland, the campaign is supported by the PSNI, Hospitality Ulster and the NI Hotel Federation.
Ulster and Ireland rugby star Craig Gilroy
Representatives from the PSNI, Department of Infrastructure, Coca‑Cola HBC and Hospitality Ulster for the Belfast launch of the campaign.
At the Dublin launch, representatives from the Restaurant Association; Licensed Vintners Association; Garda Siochana; Coca‑Cola HBC; Road Safety Authority; DrinkAware and Irish Hotels Federation.
As we all struggle to find the perfect gift for loved ones at Christmas, one of the most appreciated gestures you can give to family and friends is a ‘gift of lift’, so they can enjoy all the fun of Christmas and get home hassle-free. To support these selfless designated drivers this season, Coca‑Cola will once again offer two free drinks from the Coca‑Cola range or an alcohol-free ‘Coketail’ that can be redeemed in participating bars and restaurants across Ireland and Northern Ireland.
Christmas is a time when we all like to catch up with loved ones. It’s an opportunity to go out with friends and family who you don’t see as often as you would like throughout the year. Nights out are a big part of the season but, let’s face it, getting home can sometimes be a challenge! Aidan O’Shea, campaign ambassador
“Being a designated driver is one of the best gifts you can give over the holiday season to help keep your mates safe, and it doesn’t cost a thing. Given my sporting commitments, I’m often the designated driver but I certainly appreciate it when the favour is returned.
“I’m delighted to support Coca‑Cola with this campaign; helping to get the word out to encourage everyone to give the gift of a lift this Christmas. If you are the designated driver, be sure to claim your two free drinks or Coketail at participating venues.”
Mobile Wallet Vouchers
This year, it's it even easier for designated drivers to claim their free drinks – with digital vouchers that can be stored in the mobile wallet app on their smart phones. The vouchers are available by free texting Coca‑Cola to 50015 in Republic of Ireland and 80800 in Northern Ireland throughout the holiday season. You can also scan a QR code displayed in participating bars and restaurants around the region, making it as easy as possible to redeem your vouchers on your night out!
For more information on how to avail of these vouchers, visit www.DesignatedDriver.ie.
To enhance the experience of a night out for designated drivers Coca‑Cola have also created a range of ‘Coketails’ offering more exciting drinks for designated drivers to enjoy when they are giving the ‘Gift of a Lift’ this Christmas. Three enticing mocktail recipes have been created by expert mixologist Ilario Alberto Capraro, featuring the new Coca‑Cola Zero Sugar 200ml; the recently re-launched Schweppes range, along with innovations such as Appletiser. These popular drinks will benefit from a unique Christmas twist with ingredients such as clove syrup, star-anise, ginger, cinnamon and more.
Our business has taken immense pride in supporting designated drivers throughout the Christmas season for more than a decade and we are delighted to bring an innovative approach to this years’ campaign, with the creation of our bespoke ‘Coketails’ to further celebrate and reward drivers throughout the season. Also new to this year’s campaign is the introduction of a digital voucher which will make it even easier for people to claim and redeem vouchers using their smart phone – hopefully encouraging more people to keep safety top-of-mind on festive nights out. Matthieu Seguin, Coca‑Cola HBC’s Managing Director
For more information visit designateddriver.ie
The team at Coca‑Cola HBC Ireland and Northern Ireland