More than 400 of Coca‑Cola's employees took to eight beaches across the island of Ireland to contribute to the Big Beach Clean weekend, supporting the movement to rid our beaches of litter.
On Friday 14th September 2018, Coca‑Cola undertook its most ambitious volunteering initiative to date, with 400 employees across the island of Ireland taking part in the Big Beach Clean.
The Big Beach Clean, organised by An Taisce’s Clean Coasts programme and Keep Northern Ireland Beautiful has the backing of the International Ocean Conservancy, making it a part of the world’s largest coastal clean-up event and marine litter survey.
Despite spates of wind and rain, Coca‑Cola staff based out of Dublin, Ballina, Wexford, Drogheda, Lisburn, Cork and Tuam braved the elements to get involved in the Big Beach Clean.
More than a quarter of the Coca‑Cola system's 1,600 employees turned out to support the movement to rid our beaches of litter.
Speaking from the Big Beach Clean in Enniscrone, Co. Sligo, Coca‑Cola HBC General Manager, Matthieu Seguin said, "I’m proud to report that right now 400 employees from the Coca‑Cola system are actively cleaning beaches around the island – and we’re certainly playing our part here in Enniscrone with our colleagues from Ballina Beverages!
"This initiative is part of Coca‑Cola’s vision for a World Without Waste. We are working hard to design more sustainable packaging and to ensure all our packaging is collected appropriately. We’re also using the power of our brands, and platforms like the Big Beach Clean to show our leadership and inspire consumers to recycle and keep our environment litter-free."
The important message behind the Big Beach Clean was also brought to listeners across the island with live broadcasts from 2fm and Cool FM at popular coastal locations, Enniscrone, Co. Sligo and Portavogie, Co. Down. Coastal champions Kian Egan and Colin Murphy also contributed to the effort on the day, encouraging members of the public of get involved and play their part.
Furthermore 65 Centra stores across the Republic of Ireland also promoted the Big Beach Clean in the lead up to the weekend, giving those who register the option of picking up their beach clean kit from their local store.
The initiative marked a further milestone for Coca‑Cola’s long-running partnership with An Taisce's Clean Coast programme and Keep Northern Ireland Beautiful. In June, Coca‑Cola Clean Coast Week mobilised a record 3,900 volunteers at over 200 coastal clean-ups across the island of Ireland.