The energy brand jumped 22 places in this year’s Checkout Top 100 Brands by Nielsen
Hosted at the Mansion House, Dublin on Friday 28th September, the Checkout National FMCG Awards is one of the most high-profile awards ceremonies of the year for the FMCG and retail sectors. It acknowledges the true innovation and marketing prowess displayed by some of Ireland’s top brands.
Coca‑Cola HBC was recognised in a number of categories, before taking home gold for ‘Most Improved Brand (Food and Beverage)’ for Monster Energy. The accolade was awarded following the energy brand’s jump of 22 places this year to rank 32th in Checkout’s Top 100 Brands, by Nielsen.
Acknowledging Coca‑Cola HBC’s commitment to both its customers and the communities it serves, the company was also recognised as a finalist for ‘Branded Supplier of the Year (Food & Beverage)’ and ‘Most Eco-Friendly Supplier’.
Monster Energy is a powerful energy brand that continues to go from strength to strength across Ireland’s market. It continues to drive the growth of the already successful energy category, outperforming the overall category on a monthly basis.
With a unique drinks offering for those on-the-go, popular variants within the range include the classic Monster Energy Original, Monster The Doctor edition and Ultra. Monster continues to grow value share achieving 44% growth this year alone, and the brand’s highest ever value share was recorded in June 2018.
This accolade is a true testament to the brands’ success in the Irish market and a great achievement for all involved. It represents the passion and dedication we have for the Monster brand across our business, from marketing to sales and everyone in between. Peter Hughes, Energy Marketing Manager
“I’m confident that our brand position within the market place will continue to grow as we respond to consumer needs for lower sugar drinks with our ‘zero sugar’ Monster Ultra range, and our non-carbonated Monster Hydro range.”
Monster Ultra delivered €6.2 Million in value to the energy category last year and grew a whopping 150% versus the previous year. This was achieved through the increasing popularity of the Monster Ultra line up. In 2018 the brand grew the Monster Ultra family once again with the introduction of a fifth variant, Monster Ultra Violet.