Sustainable packaging

Sustainable packaging is central to our sustainability culture and mindset.

We minimise the environmental impacts of our packaging following our 3 Rs principle: Reduce, Recover & Re-Use. This approach has made a significant difference to our use of primary packaging material and our impact on the environment.

We continue to identify and capture incremental opportunities for packaging optimisation, driving innovation, our CSR agenda and ultimately cost reduction.

Dow Jones Sustainability Indicies logo

Coca‑Cola HBC has been recognised by the Dow Jones Sustainability Indices, scoring 100 percent for packaging in both 2014 and 2015. Recognition by our peers continues to be a focus for our approach.  

Plastic packaging

PET plastic bottles represent our largest primary packaging type, with the highest number of servings sold. We focus on package innovation and quality, which since 2004 has helped us achieve an average package weight reduction of more than 16 percent.

Together with bottle light-weighting we have also introduced a new shorter bottle neck type, “1881”, allowing us to reduce the weight of the plastic closures used on these bottles by up to 15 percent.

  • 0 waste to landfill in our plants in Edelstal (Austria), Knockmore Hill (Northern Ireland), Vals and Dietlikon (Switzerland)
Recycling plastic shreds

Plastic bottle recycling / sustainable PET sourcing

PET bottle recycling and preserving resources remain focus areas for us. In 2005 together with industry partners we co-funded a pioneering PET bottle to bottle recycling facility located in Austria. In 2011 we decided to expand production, adding a second production line using state of the art recycling technology.

The facility produces recycled PET material (rPET) from post-consumer bottles. The rPET can then be added to the manufacturing process to produce new bottles. Over recent years we have expanded the use of rPET, increasing consumption from 4k to 14k tonnes, delivering bottles with a recycled content of up to 50 percent.

PlantPET is a PET material partially (30 percent) made from plants, a renewable resource that is fully recyclable. Our first use of this material was in Serbia and it received great feedback from consumers. We have expanded our use of PlantPET to other countries, including Italy and Switzerland, and continue to explore new opportunities.

You can find out more about the plant bottle on The Coca‑Cola Company website.  

  • 15% weight reduction in plastic closures
  • 16% average pack weight reduction since 2004
  • 850 potential aluminium saving in metric tonnes from the "B-can"

Metal cans

We launched our lightest beverage can – the “B-can”, an ultralight can that uses 4.5 percent less material than a standard 33cl can – through our partnership with Ball Packaging Europe.

In 2015, we became the first Coke bottler to pilot the “B-can” in Serbia and Hungary. The new 330ml can weighs only 9.45g compared to its 10g predecessor. Migrating our total can volume to this ultra-lightweight benchmark would reduce our use by approximately 850 metric tonnes of aluminium every year, representing approximately 2.5 percent of our annual usage.


Although glass makes up a smaller part of our portfolio we continue to drive innovation with our suppliers and partners without compromising safety or beverage quality.

Our initiatives are delivering results. We have successfully reduced our glass bottle weights for many of our key beverage categories, in some cases by as much as 30 percent. For new package or size introductions we make the best use of technical innovations to ensure we introduce optimised light weight packages from the start.