Help to collect the equivalent of 75% of primary packaging

We are working to tackle the challenge of packaging waste, but we know more needs to be done. We want to ensure that every bottle or can that we put into the market has more than one life, that we use more recycled materials for new bottles and we partner to help collect bottles once they are used.

We previously set a target to collect 40% of our packaging materials for recycling by 2020. By 2018, we had achieved 45%. But we want to achieve more! Therefore, we have set a new target - to help collect the equivalent of 75% of our primary  packaging materials by 2025– as well as improving the recycled content of our bottles and making them 100% recyclable.