Our Senior Management Team

Our senior management team combines expertise across the areas of finance, sales, marketing, commercial excellence, public affairs and communications, HR, business systems, law, and supply chain operations.

Coca‑Cola HBC island of Ireland Senior Management Team

Miles Karemacher, General Manager

Miles Karemacher was appointed General Manager of the Ireland and Northern Ireland business in October 2019.

Miles joined the business from Coca‑Cola HBC Italy where he successfully established and led the Commercial Excellence function.  He played an integral role in turning the Italian business back into revenue and profit growth; expanding the portfolio and reshaping the price and pack strategy in response to consumer and customer needs. 

He successfully launched FuzeTea and Adez to the market and also led the acquisition of Lurisia, the premium Italian mineral water and sparkling soft drink. Prior to joining Coca‑Cola HBC, Miles held senior roles in strategy, revenue growth management, finance and commercial at SAB Miller and Coca‑Cola Amatil.

Miles holds a Bachelor of Commerce, an MBA, and is a Certified Practising Accountant. He has a proven track record of delivering sustainable business growth, and is passionate about people development and fostering a growth mindset culture.

An Australian native, Miles lives in Dublin with his wife and daughter. In his spare time, he enjoys spending time with his family, surfing and playing golf.

Mel Drohan, Chief Financial Officer

Mel is responsible for the finance function at Coca‑Cola HBC Ireland and Northern Ireland. He has extensive international finance experience having held a number of senior management positions at GlaxoSmithKline, Flextronics and Kingspan throughout his 16 years’ living in mainland Europe. Before returning to Ireland, Mel worked in regional and country level financial leadership roles with responsibilities across Europe, Turkey, the Middle East and India.

Having worked for Coca‑Cola HBC in Romania and Russia during his early career (1994 – 1999), Mel re-joined the company in 2015 to take up the position of CFO for the island of Ireland.  

Mel is married to Lumi and has two children: Emily, aged 11; and Katelyn aged 13.

Tom Burke, Public Affairs and Communications Director

Tom was appointed Director of Public Affairs and Communications for the island of Ireland business in December 2019. As PA&C Function Head, Tom is responsible for protecting and promoting the reputation of the Coca‑Cola System across the island of Ireland, in partnership with the Coca‑Cola Company. His key responsibilities include Public Affairs, Issues Management, Community Affairs and Internal Communications.

Tom joined the business from Ibec, Ireland's leading representative body for retailers, where he held the role of Director of Retail Ireland. During his five years there, Tom led the roll-out of a new industry-wide strategy and a new brand identity for the association. Prior to that, Tom spent four years with the Alcohol Beverage Federation of Ireland (ABFI), where he was at the forefront of representing the brewing sector and wider drinks industry at national and European level. 

Tom holds a BA in Economics and Geography, and a Masters in Competition Law and Regulation from the National University of Ireland Maynooth, as well as a Diploma in Management from Dublin Institute of Technology. He is currently a Board member at Repak, the industry packaging recycling organisation.

Tom lives in Kildare with his wife, Keira, and son, Thomas. He is a sports enthusiast, with particular interest in football, running and golf.

Martina Lovetinska, SAP 4 Hana Change Leader

Martina joined CCHBC in the Czech Republic in 1995, holding a variety of roles in channel development, market analysis and reporting, marketing and sales. She subsequently moved to Italy to become the Country Trade Marketing Director for CCHBC, before joining the Irish business in July 2015.

For four years, Martina sat on the senior management team as the Marketing Manager for the business, and was appointed acting Sales Director of the island of Ireland in 2019. In March 2020, Martina was appointed the role of SAP 4 Hana Change Leader.

Martina is instrumental in leading the change management process to SAP 4 Hana, supporting all functions throughout the organisation with the transition.

Martina lives in Dublin with her husband Martin, son David and daughter Karolina.

Simon Fitzpatrick, Sales Director

Simon joined Coca‑Cola HBC Ireland and Northern Ireland in 2002 as a Business Developer. He progressed through the commercial function and has held a number of key positions in Field Sales and Key Account Management culminating as Customer Director in 2018. During his tenure as Customer Director, Simon led the Key Account team to Champions League status as part of the GFK customer satisfaction survey for the first time ever in Ireland.

Simon spent one year outside CCHBC as Director of Sales and Marketing for the Irish Football Association where he created the first commercial strategy for football in Northern Ireland.

Simon returned to CCHBC in March 2019, as the acting Commercial Excellence Manager where he will lead embed the company's Revenue Growth Management strategy and continue to drive the business through Advanced Analytics and Category and Consumer Insights. In March 2020, Simon was appointed the role of Sales Director, where he is responsible for driving sustainable sales growth for the business.

Simon is married to Helen and has two girls, Sarah and Emma. Spending time with family, a walk and a coffee at the beach on the north coast and watching Tottenham Hotspur would all be ingredients of a perfect day for Simon. 

Marina Gainova, HR Director

Marina has more than 15 years’ experience in the Coca‑Cola System. She joined in 2001 in one of the plants in Russia as a marketing specialist. Soon she moved to HR and held a series of roles in learning and development including L&D Manager for Russia. After that she extended her experience to  general HR – first holding the role of HR Business Partner for Support Functions in CCHBC Russia and later moving to the role of HR Manager for Multon and since 2019 HR Director of the island of Ireland.

Marina has a wealth of experience in talent and people development, expertise in managing big, small and matrix teams, as well as affecting significant organisational change. 

In her current role, Marina is tasked with strengthening the culture of CCHBC, its people and teams to enable business growth.   

Before starting a career in the Coca‑Cola System, Marina was passionate about figure skating. She continues to enjoy living a healthy lifestyle and learns new sports during holidays.

Marina is a mother to a 5 year old daughter. 

Milan Topolic, Business Systems & Solutions Country Manager

Milan joined CCHBC Ireland in July 2014 in the role of BSS Leader Supply Chain. During this time, Milan acted as a partner for Supply Chain supporting various new solution implementations, driving the exploitation agenda in process standardization and maximizing systems utilization.

Milan actively participated in the ICSC implementation and Warehouse outsourcing project, ensuring full systems and processess readiness and supporting business users knowledge management.

Milan has over 17 years of experience working for Coca‑Cola HBC, starting his Hellenic career in Croatia. He now lives in Belfast with his wife Antonija and three children Filip, Matej and Nataniel. 


Aoife Ryan, Acting Legal Director

Aoife Ryan joined CCHBC in April 2019 and was appointed Acting Legal Director in February 2020. She is responsible for maximising commercial opportunities and good corporate governance whilst protecting and managing legal and regulatory risks for the company.  Her key responsibilities include ensuring that the business operates in a compliant manner, supporting contractual negotiations and providing legal advice across the business. Aoife is also passionate about people and mentors in her spare time.

Aoife holds a dual Bachelor of Law and Politics, a Masters in Investment Fund Management and has completed further training in various areas of law. Aoife joined the business from a biopharmaceutical company, working to establish its European presence and navigating the regulatory pathway to market on a global scale. Prior to that, Aoife worked as Corporate Counsel for UDG plc, and she also worked as Legal Counsel for Diageo plc. 

Aoife lives in Dublin with her partner Alan. In her spare time she enjoys spending time with family, is an avid runner and fitness enthusiast, loves to travel and is currently learning to ski!

Clive Wilson, Country ICSC Manager

Clive joined Coca‑Cola HBC Ireland and Northern Ireland in September 2008, holding a number of roles in Procurement before progressing to the Country Logistics Manager role in 2013.

In February 2015 Clive was appointed to the role of Country Supply Chain Services Manager as part of the Integrated Competitive Supply Chain (ICSC) transformation and in May 2017 moved to a Group role, taking the position of Region 3 Planning Director.

Clive returned to the Ireland of Ireland operation in May 2019 as part of a Group restructure, taking up a new role as Country ICSC Manager.

Prior to joining Coca‑Cola HBC, Clive worked in the aerospace, electronics and office furniture industries.

In his current role Clive has overall responsibility for the operational performance and the strategic planning of the Supply Chain function.  His key responsibilities include maintaining and improving Customer Service levels, developing talent, and delivering on key projects and new processes which support the business's strategic plan.

Clive is married to Helen and lives in Donaghcloney with his two children Ben and Ruby.

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