Our Senior Management Team

Our Senior Management Team

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Miles Karemacher, General Manager

Miles Karemacher was appointed General Manager of the Ireland and Northern Ireland business in October 2019.

Miles joined the business from Coca‑Cola HBC Italy where he successfully established and led the Commercial Excellence function.  He played an integral role in turning the Italian business back into revenue and profit growth; expanding the portfolio and reshaping the price and pack strategy in response to consumer and customer needs. 

He successfully launched FuzeTea and Adez to the market and also led the acquisition of Lurisia, the premium Italian mineral water and sparkling soft drink. Prior to joining Coca‑Cola HBC, Miles held senior roles in strategy, revenue growth management, finance and commercial at SAB Miller and Coca‑Cola Amatil.

Miles holds a Bachelor of Commerce, an MBA, and is a Certified Practising Accountant. He has a proven track record of delivering sustainable business growth, and is passionate about people development and fostering a growth mindset culture.

An Australian native, Miles lives in Dublin with his wife and daughter. In his spare time, he enjoys spending time with his family, surfing and playing golf.

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Tom Burke, Corporate Affairs & Sustainability Director

Tom was appointed Director of Corporate Affairs & Sustainability for the island of Ireland business in December 2019. As CA&S Function Head, Tom is responsible for protecting and promoting the reputation of the Coca‑Cola System across the island of Ireland, in partnership with the Coca‑Cola Company. His key responsibilities include Public Affairs, Issues Management, Community Affairs and Internal Communications.

Tom joined the business from Ibec, Ireland's leading representative body for retailers, where he held the role of Director of Retail Ireland. During his five years there, Tom led the roll-out of a new industry-wide strategy and a new brand identity for the association. Prior to that, Tom spent four years with the Alcohol Beverage Federation of Ireland (ABFI), where he was at the forefront of representing the brewing sector and wider drinks industry at national and European level. 

Tom holds a BA in Economics and Geography, and a Masters in Competition Law and Regulation from the National University of Ireland Maynooth, as well as a Diploma in Management from Dublin Institute of Technology. He is currently a Board member at Repak, the industry packaging recycling organisation.

Tom lives in Kildare with his wife, Keira, and son, Thomas. He is a sports enthusiast, with particular interest in football, running and golf.

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Paul Dooley, Acting Chief Financial Officer

Paul is responsible for the finance function at Coca‑Cola HBC Ireland and Northern Ireland. Paul qualified as an accountant in 2011 whilst working for Deloitte. He went on to work in the technology sector for Conversant & Travelport Digital as a Financial Accountant and Finance Manager before joining CCHBC in 2015. 

Within CCHBC, Paul has been successful in a range of critical experiences covering various areas within finance team – he held the positions of Financial Controller, Customer Profitability Finance Manager and Revenue Controller.

Paul is married to Maria and has 3 children, Evelyn, Arthur & Sebastian. In his spare time he enjoys spending time with his family and is a keen golfer.

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Andrea Whyte, Marketing Manager

Andrea Joined Coca-Cola in 2000 as a part-time Events Team member while studying her degree in Business Economics. She went on to complete a Masters in Communications, Advertising and PR before securing her first full time job in Coca-Cola as a Brand Manager for Deep RiverRock.  

She progressed through a variety of marketing roles across Brand, Customer, Channel and Shopper Marketing before being appointed to the position of Marketing Director in 2019. In this role Andrea has further developed the Brand, Customer and Operational Marketing strategy as well as building team capability by creating a winning and learning environment. She also aims to inspire innovative and creative thinking.

Andrea lives in Lisburn and is married to Mark with a 7 year old daughter Emily and 4 year old son Harry.  

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Simon Fitzpatrick, Sales Director

Simon joined Coca‑Cola HBC Ireland and Northern Ireland in 2002 as a Business Developer. He progressed through the commercial function and has held a number of key positions in Field Sales and Key Account Management culminating as Customer Director in 2018. During his tenure as Customer Director, Simon led the Key Account team to Champions League status as part of the GFK customer satisfaction survey for the first time ever in Ireland.

Simon spent one year outside CCHBC as Director of Sales and Marketing for the Irish Football Association where he created the first commercial strategy for football in Northern Ireland.

Simon returned to CCHBC in March 2019, as the acting Commercial Excellence Manager where he will lead embed the company's Revenue Growth Management strategy and continue to drive the business through Advanced Analytics and Category and Consumer Insights. In March 2020, Simon was appointed the role of Sales Director, where he is responsible for driving sustainable sales growth for the business.

Simon is married to Helen and has two girls, Sarah and Emma. Spending time with family, a walk and a coffee at the beach on the north coast and watching Tottenham Hotspur would all be ingredients of a perfect day for Simon. 

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Marina Gainova, HR Director

Marina has more than 15 years’ experience in the Coca‑Cola System. She joined in 2001 in one of the plants in Russia as a marketing specialist. Soon she moved to HR and held a series of roles in learning and development including L&D Manager for Russia. After that she extended her experience to  general HR – first holding the role of HR Business Partner for Support Functions in CCHBC Russia and later moving to the role of HR Manager for Multon and since 2019 HR Director of the island of Ireland.

Marina has a wealth of experience in talent and people development, expertise in managing big, small and matrix teams, as well as affecting significant organisational change. 

In her current role, Marina is tasked with strengthening the culture of CCHBC, its people and teams to enable business growth.   

Before starting a career in the Coca‑Cola System, Marina was passionate about figure skating. She continues to enjoy living a healthy lifestyle and learns new sports during holidays.

Marina is a mother to a 6 year old daughter. 

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Cosmin Multescu, Digital & Technology Platform Director

Cosmin joined CCHBC Ireland in April 2022, as the Director of Digital & Technology Platforms. Cosmin joins us from the Romanian business where he has held numerous roles across various departments including Sales, Supply Chain, DTPS and Finance, where he started his career in 2004.

A certified Information Security Manager (ISACA), Cosmin graduated from Bucharest University of Economic Studies.

He is now based and lives in Belfast with his wife Dana and daughter Mara Emilia and son Tudor.

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John Kealy, Legal Director

John Kealy joined CCHBC as Legal Director in August 2020. He is responsible for maximising commercial opportunities and good corporate governance whilst protecting and managing legal and regulatory risks for the company.  His key responsibilities include ensuring that the business operates in a compliant manner, supporting contractual negotiations and providing legal advice across the business.

Originally from Cork, John qualified as a solicitor in 2007, and holds BCL and LLB degrees from University College Cork. He lives in Dublin with his wife Julie and daughter Alex. In his spare time he enjoys running and cycling.

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Clive Wilson, Country ICSC Manager

Clive joined Coca‑Cola HBC Ireland and Northern Ireland in September 2008, holding a number of roles in Procurement before progressing to the Country Logistics Manager role in 2013.

In February 2015 Clive was appointed to the role of Country Supply Chain Services Manager as part of the Integrated Competitive Supply Chain (ICSC) transformation and in May 2017 moved to a Group role, taking the position of Region 3 Planning Director.

Clive returned to the Ireland of Ireland operation in May 2019 as part of a Group restructure, taking up a new role as Country ICSC Manager.

Prior to joining Coca‑Cola HBC, Clive worked in the aerospace, electronics and office furniture industries.

In his current role Clive has overall responsibility for the operational performance and the strategic planning of the Supply Chain function.  His key responsibilities include maintaining and improving Customer Service levels, developing talent, and delivering on key projects and new processes which support the business's strategic plan.

Clive is married to Helen and lives in Donaghcloney with his two children Ben and Ruby.

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Chris Lemon, Commercial Excellence Director

Chris Joined Coca-Cola in 2006 as part of the Sales Academy where he started life as Business Developer. He progressed through a variety of sales roles in key account management, working across multiple customers  before becoming the Revenue Growth Management Lead in 2016 where he drove organisational capability and mindset to deliver sustainable revenue growth, including navigating the implementation of a sugar tax in Ireland in 2018. 

This culminated in his appointment as the Commercial Excellence Director in March 2020 where he has continued to develop the Revenue Growth Management strategy, embed advanced analytics capabilities in the organisation and focus on delivering stronger category and consumer insights to identify further opportunities for growth.


Chris lives in Lisburn and is married to Caroline with a 5 year old daughter. He is keen sports player, playing both Hockey and Golf regularly.   

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