The Share a Coke campaign is back, offering a new level of personalisation and engagement for consumers. Since its groundbreaking launch in 2011, this campaign builds strong emotional connections by replacing the iconic Coca-Cola logo with popular names, inspiring people to share moments with friends and loved ones.
This year, we are amplifying the impact across all Coca-Cola HBC markets - in retail and hospitality channels, from supermarkets and kiosks to HoReCa. Now consumers can find their personalised Coca-Cola wherever they are. Whether serving a Coca-Cola Original Taste or Coca-Cola Zero sugar, consumers will have their first-ever chance to see their names on cans, at scale.
Additionally, exciting consumer promotions will offer chances to win festival tickets and other prizes, further increasing engagement.
The campaign is set to enhance brand love and drive transactions, supporting our customers.
Launching in May and running through the summer, Share a Coke will come to life through vibrant in-store displays, digital activations, and exclusive promotions.
Be part of the magic and rediscover the joy of sharing a Coke. Look for personalised Coca-Cola cans in stores, create your own customised designs, and take part in exclusive promotions. Whether it’s a name, a memory, or a message, this year’s Share a Coke campaign is about making every moment more special.
Get ready to Share a Coke and celebrate connections that last a lifetime!