Coca-Cola HBC also takes proactive measures in environment stewardship and have proudly partnered with An Taisce and Keep Northern Ireland on the Coca-Cola Clean Coast Week for more than a decade. In 2019, the programme saw 27 tonnes of litter removed from the Irish coastline, thanks to 5,450 volunteers taking part in more than 250 events and clean-ups, all of which is helping make a positive difference in people’s lives.