The iconic jingle rings, a sense of anticipation fills the air, and the festive season is officially upon us! This Christmas, Coca-Cola Ireland proudly marks a significant milestone: 21 years of its beloved Designated Driver campaign, a cornerstone of responsible celebration and festive kindness across the island. As we celebrate this enduring commitment to safety, we're also unwrapping a season of unparalleled magic, including the return of our iconic 'Holidays Are Coming' ad and an exciting new AI-powered Christmas experience, all under the heartwarming banner of 'Refresh Your Holidays.'
For over two decades, the Coca-Cola Designated Driver campaign has been a vital tradition, encouraging responsible choices and ensuring festive safety throughout the holiday season. This year, that commitment shines brighter than ever. Designated drivers in participating venues across Ireland will once again be offered complimentary Coca-Cola Zero Sugar and Coca-Cola Original Taste, ensuring they stay refreshed and ready to get their loved one’s home safely, embodying the spirit of 'Refresh Your Holidays' through responsible celebration.
Adding to the festive spirit, the much-loved Coca-Cola Christmas ad, with its iconic 'Holidays Are Coming' soundtrack, makes its highly anticipated return to screens this November. And for a truly innovative twist, we're thrilled to introduce our groundbreaking Christmas AI ad, bringing a new dimension of interactive festive magic and storytelling to homes across Ireland.
Beyond the screens, the spirit of generosity continues with our special ‘every pack purchase wins’ promotion. Consumers are invited to embrace the festive season by simply purchasing a Coca-Cola pack, scanning the QR code, uploading their receipt and automatically winning a variety of different Christmas and Coca Cola gifts*, making this Christmas truly unforgettable and helping you 'Refresh Your Holidays' with amazing prizes.
Every pack purchase wins promotion prizes include Touchscreen Gloves, Socks, Christmas Scarf, Christmas Baubles and cinema tickets. The promotion is available on Coca-Cola Zero Sugar and Coca-Cola Original Taste packs in IOI. For more information Sign up on the Coca-Cola app.