Bespoke FIFA activations in partnership with retailers are set to build excitement for 2018’s biggest football event, and new Diet Coke and Coca‑Cola Zero Sugar value packs launch in time to celebrate the occasion.
The new ‘zero’ flavours to entice consumers include Diet Coke Exotic Mango, Coca‑Cola Zero Sugar Peach, Fanta Pink Grapefruit, Sprite and Sprite Lemon Lime & Cucumber. Coca‑Cola Classic will also be available in smaller, more convenient pack sizes to help people to manage their sugar intake while on-the-go.
Following on from a succesful year of national promotions in 2017, BPM continues its association with the electronic dance music scene.
Coca‑Cola Zero Sugar is now available in all cinemas throughout the country that are contracted to Coca‑Cola HBC Ireland & Northern Ireland. Coca‑Cola Zero Sugar will also be available in 90% of away from home outlets by the beginning of April.
The new Government tax will lead to an increase in the price of Coca‑Cola Classic, but Diet Coke and Coca‑Cola Zero Sugar will not be affected. Furthermore, thanks to extensive reformulation over the past two years, the majority of Coca‑Cola HBC's portfolio will be exempt from the new tax.
Diet Coke will celebrate carefree moments with friends this spring, with once-in-a-lifetime weekend breaks for four to be won through the new #BecauseYouCan campaign.
Coca‑Cola has announced the launch of the globally successful, premium iced tea brand Fuzetea in Ireland – an exciting fusion of the fruit flavours, botanicals and tea in two low sugar variants.
A new spiral bottle and logo is unveiled for Fanta, as the reduced sugar recipe marks a further step in Coca‑Cola's commitment to reduce sugar from its portfolio in Ireland by 10% by 2020
2017 sees innovation across the Schweppes range to capitalise on the growth of the mixers category across the island of Ireland.
Coca‑Cola has proudly held the position of number one retail brand in Ireland for more than a decade. Martina Lovetinska, Head of Customer Marketing, Coca‑Cola HBC Ireland and Northern Ireland
Vegified has picked up two awards at the 2017 InnoBev Global Beverages Congress
Coca‑Cola Thank You Fund launches once again, making €100,000 available for community projects that inspire and support young people across Ireland and Northern Ireland.
As beverage category market leaders across the island of Ireland, Coca‑Cola HBC Ireland and Northern Ireland is committed to driving sustainable market growth in partnership with our customers, and this starts with our world-class portfolio of beverages.