Deep RiverRock, Ireland’s leading instant consumption water brand, is excited to announce the launch of its new platform, ‘That’s Better’. This innovative platform is accompanied by a dynamic new campaign designed to enhance consumer experiences and promote the advanced hydration choices available.
With a brutally honest approach, the campaign cuts through exaggerated claims often made by drink brands, embracing the simple truth: Deep RiverRock won’t make you better at anything—except hydrating.
The Deep RiverRock portfolio boasts a diverse range of products, including still, sparkling, and flavoured water, as well as ViTAL – a refreshing vitamin-enhanced water and juice drink that supports both mind and body, providing the boost needed for life on the go.
Founded in 1994, Deep RiverRock is proudly owned by Coca-Cola HBC.
The campaign launches with an exciting new television advert, ‘Pinning Streak’, directed by Thomas Ormonde and produced by ProdCo.