TV presenter and author James Kavanagh joined the Road Safety Authority and industry partners at the Schoolhouse Hotel, Dublin 4, to launch the 15th annual Coca‑Cola Designated Driver campaign. In its 13th year in Northern Ireland, the launch of the Coca‑Cola Designated Driver campaign was celebrated by Cool FM presenter Melissa Riddell along with representatives from the PSNI and Department for Infrastructure at the Titanic Hotel, Belfast.
Coca‑Cola is encouraging people across the island of Ireland to take on the role of ‘designated driver’, staying sober on nights out to ensure loved ones and friends get home safely. Holidays are coming early for these unsung heroes, with two free soft drinks from the Coca‑Cola HBC range available to designated drivers throughout the month of December.
This year, Coca‑Cola, a brand so synonymous with Christmas, will also reward designated drivers by providing three allocated parking spots at the St Stephen’s Green Q-Park in Dublin and Victoria Square in Belfast. Available each weekend in December, designated drivers simply need to present themselves to security hubs at the Q-Park stations to benefit from parking free-of-charge when on a night out.
To spread the important message of road safety, influential broadcaster Melissa Riddell and social media personality James Kavanagh will also take on the role of designated drivers throughout the season. Lucky party-goers can be in with a chance of a lift and a night out with Melissa or James by commenting on their Coca‑Cola posts using #HolidaysareComing over the festive period on their respective Instagram pages, @MelissaRiddell and @JamesAlanKavanagh.