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With hundreds of events and clean-ups planned, ambassadors Kian Egan and Colin Murphy lend their support for this years Coca‑Cola Clean Coast Week, encouraging the nation to play their part in protecting and celebrating the beautiful Irish coastline.
A further €100K in funding available from Coca‑Cola for community projects with ideas to inspire and support young people.
Sprite has relaunched with a zero-sugar counterpart, replacing the original recipe. It will be joined by a refreshing new Lemon Lime and Cucumber flavour, also with no sugar.
The new ‘zero’ flavours to entice consumers include Diet Coke Exotic Mango, Coca‑Cola Zero Sugar Peach, Fanta Pink Grapefruit, Sprite and Sprite Lemon Lime & Cucumber. Coca‑Cola Classic will also be available in smaller, more convenient pack sizes to help people to manage their sugar intake while on-the-go.
With new 200ml and 330ml Coca‑Cola Zero Sugar glass packs now available for the on-trade, the fastest growing zero sugar brand is primed to capture incremental revenue for the channel.
Coca‑Cola Zero Sugar is now available in all cinemas throughout the country that are contracted to Coca‑Cola HBC Ireland & Northern Ireland. Coca‑Cola Zero Sugar will also be available in 90% of away from home outlets by the beginning of April.
The new Government tax will lead to an increase in the price of Coca‑Cola Classic, but Diet Coke and Coca‑Cola Zero Sugar will not be affected. Furthermore, thanks to extensive reformulation over the past two years, the majority of Coca‑Cola HBC's portfolio will be exempt from the new tax.
Our island of Ireland business is on track to achieve our 2020 targets in water, waste and energy reduction. A further focus in 2018 will be to do more to reduce the amount of packaging we use, integrate more sustainable packaging materials into our supply chain, while championing responsible consumer behaviour.